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New Generation Pension Program | Ministry of Labor & Social Affairs | Produced by Social Productions Communicating the future of pensions — in the language of the next generation. In collaboration with Choose Ad, Social Productions proudly produced this TV spot for the Ministry of Labor & Social Affairs, promoting the new mobile application that makes pension tracking simple, accessible, and relevant for young Greeks. 🎯 Digital tools. Real impact. A new approach to communication. This campaign was designed to bridge the gap between public institutions and young citizens — using storytelling, dynamic visuals, and relatable messaging to introduce a next-gen solution for retirement planning. 🧠 Because the earlier we understand the system, the better we can shape our future. 🎬 Social Productions: Bridging Institutions and Citizens Through Film We specialize in public campaigns that make complex topics approachable and engaging. This project highlights our ability to speak to younger audiences through modern, clean visuals and emotionally grounded storytelling. Our full-service campaign production included: • Scripting & concept refinement • On-location filming • Editorial, sound design, and color grading • Final delivery in digital and broadcast-ready formats 📩 Need to communicate a public initiative with clarity and impact? Let’s collaborate. 🌐 Visit: www.socialproductions.gr 📧 Email: [email protected] 📲 Follow our work: Instagram: https://bitly.cx/uxwp LinkedIn: https://bitly.cx/scPIy Facebook: https://www.facebook.com/social.production #MinistryOfLabor #NewPensionProgram #NextGenGreece #SocialProductions #TVCommercial #GovernmentCampaign #PublicSectorStorytelling #PensionApp #InstitutionalCommunication #CreativeAgencyGreece #VideoProductionAthens #DigitalAwarenessCampaign #TVAdGreece #YouthEngagement #PublicCommunicationStrategy