From Training to the Real World: Inside the MK1 × Digify Africa Academy Pilot | скачать в хорошем качестве

From Training to the Real World: Inside the MK1 × Digify Africa Academy Pilot |

What does it really feel like to step from learning into the fast-paced reality of the digital industry? This video shares the MK1 × Digify Africa Academy pilot through the participant's perspective. This reflection takes us inside a 12-week journey shaped by curiosity, pressure, growth, and possibility. The pilot was created to answer a bold and important question. What kind of immersive, industry-aligned programme can reliably prepare young people to enter South Africa’s digital economy as confident, job-ready junior talent? By combining Digify Africa’s expertise in structured digital skills development with MK1’s deep agency experience, the Academy was designed to bridge the gap between training and real employment. Ten Digify graduates stepped into an environment that mirrored real agency life. They worked on live briefs, collaborated in teams, met industry expectations, and received weekly coaching that supported both their technical growth and personal development. This pilot was not only about training skills. It was about testing a model that creates real pathways into industry, while holding young talent with care, structure, and high standards. If you believe in building talent pipelines that work, this story is for you.