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Shot a super episode with Nitin Mehrotra, Founder & CEO, DressFolk on his journey of building India's most loved ethnic wear brand. We talked about: Nitin's growing up journey and how his family background inspired him to startup in the fashion space DressFolk evolution over the last 8 years and finding PMF Building and scaling a D2C fashion business in India today, profitably Raising funding from people like Ghazal Alagh and some of India's best angel investors and funds. Way forward, future of India's handlooms and dreams of going global Do check it out and let us know how you like the podcast! Content Timelines: 00:00 - ACLR8 Intro 01:18 - Pre cap 02:27 - Nitin's family history and how that inspired Dressfolk 12:00 - Dark side of the fashion industry 16:15 - Initial days of Dressfolk 24:50 - India's ethnic wear market and opportunities for D2C brands 32:25 - Supply chain challenges and capacity building with artisans 37:00 - Scaling D2C at Dressfolk 45:40 - Meta ads strategy 48:00 - Fundraising journey 1:00:30 - Rapid fire with Nitin 1:05:15 - Closing remarks Follow us on Instagram: / aclr8.vc