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Mark Spears reveals the Warriors' brand is worth $1.2 BILLION — making them the NBA's most valuable brand even as the dynasty fades. Willard & Dibs discuss how the Warriors are worth more than the Lakers and Knicks as a franchise, why the brand will never go away (like the Bulls with Jordan 30 years later), and whether this will attract free agents after Steph Curry retires. They break down the top 5 NBA brands (Warriors, Lakers, Knicks, Bulls, Celtics), explain how Joe Lacob could sell the team for $12-13 billion, discuss brand value being down 18% but still way ahead of everyone else, and debate whether being a global brand like the Cowboys/Yankees means automatic free agent appeal. The hosts explore whether the Warriors have PTSD about the future and why the brand's opportunity doesn't guarantee winning. 00:00 – Opening 00:40 – Warriors brand worth $1.2 BILLION (most valuable in NBA) 02:00 – Worth more than Lakers and Knicks as franchise 03:30 – Top 5 NBA brands: Warriors, Lakers, Knicks, Bulls, Celtics 05:00 – Will the brand attract free agents after Steph? 06:30 – Chicago Bulls comparison (30 years post-Jordan, still top 5) 08:00 – Joe Lacob could sell for $12-13 billion 09:15 – Brand down 18% but still way ahead Download the Audacy app to never miss any of your favorite 957 The Game content: https://go.audacy.com/y-listen-live-9... Listen live: https://www.audacy.com/957thegame/listen Visit our website: https://www.957thegame.com Subscribe on Twitch: / 957thegame Follow us on Twitter: / 957thegame Like us on Facebook: / 957thegame Follow us on Instagram: / 957thegame Join our Newsletter: https://www.audacy.com/957thegame/joi...