How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Ham... скачать в хорошем качестве

How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Ham...

Ed Hamilton is the Head of Growth at Seep, a certified B Corp selling eco house cleaning tools. Founded in 2020 they are now on target for £10million in sales this year, via their Shopify store, Amazon and wholesale.    In this episode, Ed shares how Seep is turning a surge of awareness into sustainable, long-term growth. We explore the strategies behind scaling acquisition, improving retention, diversifying beyond Meta, and building a growth engine designed for lasting success—not just short-term wins.    Hit PLAY to hear:  • How Seep turned a Dragons’ Den spike into a £10M growth engine 🚀  • The hero product strategy that powers customer acquisition (and why it works)  • How to balance Meta performance with smarter channel diversification  • The retention playbook for products with a long repurchase cycle  • Why founder stories can outperform polished brand ads  • How to grow faster by focusing on lifetime value—not just new customers 📈    Key timestamps to dive straight in:  [05:44] "Dragon’s Den Success Momentum"  [07:19] "Growth Beyond Customer Acquisition"  [11:56] "Embracing Hero Product Strategy"  [14:01] Driving Repurchases Through Storytelling  [17:05] Diversify Advertising Beyond Meta  [23:07] Listen to Ed’s Top Tips!    Full episode notes here: https://ecmp.info/585 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy