How Luxury Brands Shape Identity | The Hidden Language of Luxury скачать в хорошем качестве

How Luxury Brands Shape Identity | The Hidden Language of Luxury

#LuxuryRedefined #LuxuryStrategy #LuxuryBrands What does luxury really communicate — beyond price, status, and prestige? In this episode of Luxury Redefined, Dr Nermeen speaks with Prof. Felicitas Morhart to uncover how luxury functions as a powerful symbolic language. Together, they explore how luxury brands communicate meaning, shape identity, and influence perception across cultures. This conversation moves beyond logos and exclusivity to examine the deeper psychological and cultural role of luxury. From authenticity and symbolism to status signalling and personal identity, discover how luxury operates as a system of meaning that shapes aspiration, belonging, and distinction. 🔹 Key topics explored: • How luxury brands communicate symbolic meaning • The psychology of status signalling and identity • Why authenticity is essential to long-term brand value • How luxury influences perception and self-construction • The evolution of luxury in modern society 🎧 Listen To My Podcasts Here: https://open.spotify.com/show/4GztsEj... 🔔 Subscribe for Luxury Insights Weekly: https://www.youtube.com/@DrNluxuryIns... 📩 Business inquiries: expertinsights101@gmail.com ============================= 🎬 Suggested Videos: ▶️    • Why Space Is the New Luxury: Patrick Schum...   ▶️    • IP & the Future of Luxury Identity | Creat...   ▶️    • Видео   ▶️    • How Patrick Schumacher Is Redefining Fashi...   ▶️    • Secrets Of Luxury Marketing & AI Innovatio...   ================================= 📚 Chapters: 00:00 - Luxury Redefined Intro 01:33 - Felicitas Morhart Intro 03:48 - Journey to Luxury 06:01 - Misunderstood Luxury 09:19 - Art vs Artisan 11:22 - Authenticity Need 13:30 - Global Brand Adaptation 16:02 - Luxury Signaling 17:47 - Luxury Democratization 19:35 - Evolutionary Luxury 22:19 - Inward Luxury Shift 25:39 - Brand Symbolism 27:16 - Cultural Brand Meaning ================================= 🔎 Related Topics & Phrases: luxury brands explained luxury brand strategy what is luxury branding luxury brand psychology why luxury brands are expensive luxury marketing explained luxury brand meaning luxury consumer behaviour explained luxury marketing strategy explained psychology of luxury brands luxury branding strategy luxury brand identity explained how luxury brands create value luxury brand symbolism explained what makes a luxury brand luxury luxury branding psychology luxury brand positioning strategy luxury branding case study luxury brand storytelling luxury brand value creation luxury symbolism, luxury brand psychology, luxury consumer behaviour, luxury brand identity, status signalling luxury, authenticity in luxury brands, cultural meaning of luxury, luxury strategy insights, luxury brand perception, emotional value of luxury, luxury branding explained, psychology of luxury consumption ================================= #LuxuryRedefined #LuxuryBrands #LuxuryStrategy #LuxuryMarketing #BrandAuthenticity #LuxuryPsychology #ConsumerPsychology #LuxuryInsights #BrandMeaning #LuxuryLeadership #StrategicBranding #IdentityAndLuxury #LuxuryBrandStrategy #LuxuryBusiness