2025 Email Marketing Masterclass: Data, AI, Personas & 12 Trends Driving Conversions скачать в хорошем качестве

2025 Email Marketing Masterclass: Data, AI, Personas & 12 Trends Driving Conversions

Discover the email marketing strategies shaping 2025. In this webinar, Data Axle’s Jen Tabal and Kimberly Snyder break down the data, creative, and AI-powered techniques that drive real conversions—plus the 12 trends every marketer should be preparing for now. This session covers: 1. How to build a high-performing “data mixtape” using first-party data and campaign insights 2. How personas fuel creative strategy and improve message relevance 3. How to use AI responsibly for brainstorming, optimization, analysis, and scale 4. The 12 biggest trends shaping email and digital marketing in 2025 5. Real case studies from HP, See’s Candies, Eddie V’s, Yard House, and Marriott 6. How strategy + creative work together to increase conversions Top takeaways: • Do more with less through automation and repurposing • Use AI to enhance—not replace—brand voice • Create content that resonates with Gen Z • Leverage hyper-personalization and deep data analysis • Integrate storytelling, video, and UGC into your programs • Build campaigns that connect strategy, data, and creative from the start Chapters: 0:00 Introduction 0:40 The Data Mixtape: First-Party + Campaign Data 3:50 Persona Playlists and Creative Strategy 5:25 Data Appends and Enrichment 6:15 The 12 Email Marketing Trends for 2025 9:12 AI Use Cases Across Content, Creative & Optimization 12:20 Strategic SEO 13:00 Gen Z Content Expectations 13:40 Video as a Conversion Driver 14:10 User-Generated Content 14:34 Podcasts & Storytelling 15:24 Deep Data Analysis 15:55 Hyper-Personalization 16:38 Metaverse & Emerging Channels 17:27 Why Email Still Works 18:20 How to Build Better Data-Driven Creative 19:17 Case Studies: HP, See’s Candies, Marriott If you want more resources, visit the Data Axle Thought Leadership hub for guides, insights, and additional strategy content. https://www.data-axle.com/resources/t... #emailmarketing #marketingtrends #AIinMarketing #personalization #digitalmarketing2025 #DataAxle #emailstrategy #marketingwebinar