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Most new service businesses rush straight into Google Ads and Facebook Ads and burn money wondering why nothing sticks. The problem isn’t the ads. It’s the timing. In this video, I break down why paid ads should come last, not first, when starting a pressure washing or local service business. Ads don’t build trust. They amplify what already exists. If Google doesn’t know you and customers don’t trust you yet, you’re just feeding the machine. We’ll talk about how ads actually work, why early ad spend can hurt you long-term, and what needs to be in place before you even consider paying for traffic. This applies to pressure washing, window cleaning, lawn care, and any local service business trying to grow the right way. What you’ll learn in this video: Why ads are leverage, not a starting point How early ads can train platforms to see you as irrelevant What should already be working before you run paid ads How to tell if you’re ready or just gambling When ads actually start compounding instead of disappearing This is the mindset shift most people never hear, and it can save you thousands in wasted ad spend. Affiliate Links Window Cleaning Tools: https://windowcleaner.com/wash757 Yard Signs & Marketing Materials: https://uzmarketing.com/wash757/?afmc... Amazon Essentials: https://amzn.to/3YyScsQ #wash757 #pressurewashing #smallbusinessmarketing