Strategy Behind Snickers Idea 'You're Not You When You're Hungry' скачать в хорошем качестве

Strategy Behind Snickers Idea 'You're Not You When You're Hungry'

Every Snickers ad is the same – but why is that? Despite their cookie-cutter approach, Snickers ads consistently manage to strike the perfect balance between consistency and staying relevant. I’ll talk about the power of the Long Idea which is a great approach that can help your brand achieve that elusive combination of timeless and timely. Let’s unpack it together in this video. ⚡️ CREATIVE BRIEFING MINI COURSE - Learn how to write creative briefs with this mini course. Here - https://bit.ly/354vLU6 ————————— ⚡️STRATEGY MATE - https://strategyfinishingschool.com/l... 📙100 CREATIVE IDEAS ON TINY BUDGETS - https://strategyfinishingschool.com/l... 💡10 BEST STRATEGY PAGES - https://strategyfinishingschool.com/s... ————————— 🔴 WATCH NEXT ➜ How to write a creative brief: Seamless Example https://bit.ly/3h1JyNe ➜ How to write a strategy plan: Ikea Example : https://bit.ly/3zRER1j ➜ What is an insight vs observation : https://bit.ly/3cwW8mI ➜ How to write a creative brief? The Problem Statement https://bit.ly/3jcHTY6 ➜ Creative Strategy In Advertising: HP Example : https://bit.ly/3db4Dnt ————————— 🔥 Follow me on INSTAGRAM:   / byjuliancole   TWITTER:   / juliancole   ————————— ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards. WEBSITE: https://strategyfinishingschool.com/