Question Your Customers – REWORK скачать в хорошем качестве

Question Your Customers – REWORK

Ever filled out a customer survey? For this conversation, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, share their approach to gathering customer feedback. They discuss the timing and frequency of feedback requests, the power of open-ended questions, and how to transform customer language into effective marketing. Key Takeaways 00:37 - A single open-ended question can reveal a wealth of valuable insights 05:51 - Listen for the language customers use in their feedback for possible marketing opportunities 08:42 - Form questions and answer fields that allow customers to use their own words to express what they think 14:18 - Focus on organic feedback rather than quantitative metrics Links and Resources Customer feedback on basecamp.com - https://basecamp.com/customers Books by 37signals - https://37signals.com/books Sign up for a 30-day free trial at Basecamp.com Once. com – https://once.com/ Campfire – https://once.com/campfire HEY – https://www.hey.com/ The REWORK podcast – https://37signals.com/podcast/ Let's be social! Twitter/X: https://x.com/37signals Instagram:   / 37signalshq   Newsletter: https://www.basecamp.com/newsletter Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X. If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.