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$54M In Facebook Ad Spend Through Rapid Experimentation (With Matt Harward)

Have your favorite note-taking tools ready for this episode because we're covering a ton of ground. Matt Harward joins us again and this time he's diving even deeper into his highly-successful rapid experimentation method. This master-class level information will get you seriously thinking about what you ARE doing and what you SHOULD be doing. You'll get plenty of examples, data, and proof of how and why this method works. =-=-=-= If you’re an ecommerce business owner looking to grow your vision, team, and profits, then join “The Ecommerce Alley” free Facebook Group! https://bitly.com/teagroup/ If you enjoyed this video, please make sure to hit the like button, and subscribe to the channel if you haven't already! NEW EPISODES Every Monday, Wednesday & Friday. =-=-=-= Prefer to listen to podcasts? Follow The Ecommerce Alley on all major podcast platforms! Let’s connect outside here: Website: https://alleypodcast.com/ Instagram:   / joshcoffy   TikTok:   / joshcoffy   00:00 Intro 02:57 Matt Gives A High-Level Breakdown Of Rapid Experimentation 03:40 How We’re Getting Testing Wrong 04:56 Implied Proofs 07:12 A Common Testing Mistake 12:50 2 Sides To Testing 18:50 The 3rd Component 20:12 Overview Of Rapid Experimentation Steps 22:57 2 Examples Of Naked Testing 32:30 Kill, Chase, Graduate 39:54 The Seed Stage 40:45 Splintering 51:46 2 Important Validation Questions 55:17 Discussing Metrics 58:16 Where Modalities Come In 1:10:41 The Hell Nos & The Hell Yeses 1:18:38 The Best Answer For Getting Around What’s Going On On FB Right Now