MCE 2018: When UX takes a daytrip to Paris | Natalie Moser скачать в хорошем качестве

MCE 2018: When UX takes a daytrip to Paris | Natalie Moser

Digital interfaces open up endless possibilities when it comes to helping people on the move. But how can we maximise the UX in a way that transforms getting somewhere from a functional activity to an enriched travel experience? At Eurostar we are unearthing possibilities at each point of the passenger lifecycle, and looking far beyond the booking path. Whenever you take a train under the Channel from the UK to mainland Europe, we actively put digital to work at every step of the way. I will take you on a behind the scenes tour of the UX and you will see how we are making a positive impact on the passenger experience from the moment they choose a Eurostar destination and manage their booking to time at the station and onboard the train. We always bring the station staff and train managers along with us and I will show you how their valuable input has shaped the entire design process from targeted messaging to an interactive seat map and everything in between. We also explore ways in which UX can humanise technology. Through this case study, attendees will hear how we ‘talk’ to our users as people with emotions that need to be supported. This approach is applicable to all UX designers, as it brings to life how we can all design to create ‘human to human’ interaction which in turn generates loyalty and repeat business. https://2018.mceconf.com/