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On the latest episode of "Ticking Gray Bomb," Mex finds himself at odds with long-time friend Mase over the future direction of the renowned Swiss watchmaker Rolex. In the episode "Can ROLEX COMPETE with PATEK on CRAFTSMANSHIP?" ( • Can ROLEX COMPETE with PATEK on CRAFTSMANS... ), Mase theorized that the brand could be aiming for a new level of horological excellence and unparalleled craftsmanship. However, Mex vehemently disagreed with this perspective. In a harsh reaction, he argued that Rolex has found unrivaled success by sticking to their core competencies – producing durable, functional watches with incremental updates that continue to appeal to their dedicated customer base. In Mex's view, the company would be wise to maintain their current course as the world's most dominant and prestigious watchmaker within their existing product niche. The contrasting opinions are sure to provoke discussion among the show's viewers about what the future may hold for the iconic Rolex brand. 00:00 Introduction 00:17 Mex disagrees! 00:39 The Cellini was a joke! 01:01 1908 Rounds Out Portfolio 02:11 Conclusion