CPG Founders build a BuzzFeed-style quiz to assess your gut health | Software Slices скачать в хорошем качестве

CPG Founders build a BuzzFeed-style quiz to assess your gut health | Software Slices

Season 1 of Software Slices is brought to you by Wispr Flow! https://ref.wisprflow.ai/softwareslices Wispr Flow is an essential tool for every app we build and we think you’ll love it as well. Sign up using the link above to support the show! In this episode, we sat down with Kiki Couchman and Elan Halpern, best friends, Stanford grads, and co-founders of Sourmilk Yogurt, a bold new yogurt brand born from their obsession with gut health. Together, we prototyped an interactive “gut check” quiz for their website that helps users uncover their digestive health patterns in a fun, Buzzfeed-style format. Along the way, Kiki and Elan shared their journey from private equity and Web3 to building a CPG brand from scratch. We explored the realities of sourcing organic milk, rebranding after a cease-and-desist, tossing 700 pounds of yogurt during R&D, and why building in public has been core to their growth. They also broke down their TikTok-first go-to-market strategy, the power of transparency in food startups, and the surprising ways gut health connects to everything from immunity to mood. 🌐 Connect with us • Sour Milk Yogurt: https://sourmilk.com • Kiki Couchman:   / kirsten-kiki-c-242929112   • Elan Halpern:   / elan-halpern-99a018193   • Aman:   / amanmathur_   • Horacio:   / hl3rd_   • Software Slices: https://softwareslices.com ⏰ Timestamps 0:00 – Intro: Meet Kiki & Elan, Founders of Sour Milk Yogurt 2:00 – From Private Equity & Web3 to Gut Health & Yogurt 6:00 – MVP Idea: Buzzfeed-Style “Gut Check” Quiz 9:00 – Building the Quiz: From Brain Fog to Bloating 14:00 – Branding Sour Milk: Bright Blue & Sticky Naming 17:00 – Rebrand Story: Cease-and-Desist & Finding a Memorable Name 18:00 – Building in Public: Transparency & Food Waste Lessons 20:00 – From Cow to Carton: Learning the Supply Chain from Scratch 27:00 – Sourcing Milk & Finding Manufacturers Without Websites 30:00 – Scaling Content: 90 TikToks in 90 Days 38:00 – Hooks That Stop the Scroll & Why Sour Milk Resonates 44:00 – Iterating the Quiz UX: Sliders, Characters & Fun Results 53:00 – Customer Stories: Life-Changing Gut Health on NYC Street Corners 57:00 – Where to Find Sourmilk & What’s Next 🚀 Resources & Links • Sour Milk Yogurt: https://sourmilk.com • Replit: https://dub.sh/d3SpwKd • Wispr Flow: https://ref.wisprflow.ai/softwareslices