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Learn how to identify your target market effectively with this actionable 8 Step process you can systematise. #brandstrategy #targetmarket #identifytargetmarket ✅ FREE PRO BRAND STRATEGY BLUEPRINT: https://brandmasteracademy.com/brand-... ✅ BrandBuildr.ai: AI-Driven Brand Strategy | Start Building - It's Free https://brandbuildr.ai/ ✅ 101 Dynamic Brand Strategy Questions https://brandbuildr.ai/101-questions/ As a brand builder, your job is to bring the business and the group of people who need it closer together but before you do, you need to know everything you can about that target market. By the end of this video, you’ll have the tools to uncover exactly who your audience is so you can craft a branding message that resonates with their wants and needs. First, you’ll learn about finding clarity in the problems you solve before Identifying the group of people that most want or need that solution. Then, you’ll learn how to craft an audience persona by starting broad, then defining the detail through demographics and psychographics. Next, you’ll learn how to uncover their wants, worries, fears and desires so you know what drives them before you uncover the journey they’re on. Finally, you’ll extract the emotions they have linked to that journey so you can resonate with them on an emotional level. 0:00 How To Identify Target Market [8 Step Framework] 1:26 Step #1 - Identify The Problems You're Going To Solve 2:02 Step #2 - Identify Group Of People 2:32 Step #3 - Create An Audience Persona 3:19 Step #4 - Categorise With Demographics 3:43 Step #5 - Refine With Psychographics 4:19 Step #6 - Identify Wants + Worries 5:00 Step #7 - Identify The Journey They're On 6:28 Step #8 - Identify The Emotional Connections ---------------✅ FREE BRAND STRATEGY RESOURCES ✅------------------- ✅ BECOME A BRAND STRATEGIST Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business. https://brandmasteracademy.com/brand-... ✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in. https://brandmasteracademy.com/brand-... ✅ INSIDE BRAND MASTER SECRETS https://brandmasteracademy.com/brand-... ✅ BRAND MASTER ACADEMY The brand strategist training ground https://brandmasteracademy.com/?utm_s... -------------- ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ------------------- ✴️✴️ BRAND MASTER ACADEMY ON SOCIAL Instagram - / stephenhouraghan Facebook - / brandmasteracademy Linkedin - / stephen-houraghan Youtube - / @brandmasteracademy Twitter - / brandmasteracad ✴️✴️ JOIN THE FACEBOOK COMMUNITY / brandmasteracademy Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems. ✴️✴️ EXCLUSIVE TIPS & TECHNIQUES https://brandmasteracademy.com/subscr... Get on the list for exclusive brand strategy tips and techniques --------------- 🎧 LISTEN TO THE PODCAST 🎧 ------------------- 🎧🎧 LISTEN TO THE BRAND MASTER PODCAST https://brandmasteracademy.com/brand-... ---------------🙏 SUPPORT THE CHANNEL 🙏------------------- AFFILIATE LINKS Support Brand Master Academy by purchasing through our affiliate links. We get a small commission with no extra cost to you. 🙏🙏 AMAZON | https://amzn.to/30JtFmU 🙏🙏 DESIGN CUTS | https://bit.ly/3cyGPso 🙏🙏 EPIDEMIC SOUND | https://bit.ly/3cyGPso 🙏🙏 WEBFLOW | https://webflow.grsm.io/bma 🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw 🙏🙏 AWEBER | https://bit.ly/3rWpzDR