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Want to filter your Shopify collections using product tags? In this tutorial, I’ll show you three powerful ways to create filtered collection views in Shopify - using product tags, the Search & Discovery app, and metafields. We’ll cover: ✅ How to manually create filterable URLs using tags (great for email campaigns) ✅ How to set up Shopify filters using the Search & Discovery app ✅ How to use Shopify metafields for more control and cleaner filters ✅ When to create smart collections for SEO-friendly filtering ✅ Pros and cons of each method depending on your store’s needs This video is perfect for Shopify store owners, marketers, and developers who want to improve product discoverability, create more targeted landing pages, and enhance the shopping experience without relying on third-party apps. 🔗 Whether you're creating short-term marketing links or building SEO-optimised collections, you'll leave with clear, actionable steps. 🙋♂️ ABOUT ME I'm Lee, a Shopify ecommerce specialist with over a decade of hands-on experience. I share practical, proven strategies to help you build, optimise, and scale your own Shopify store with confidence. 🚀 ECOMMUNITY https://ecommunity.lrdigital.uk 🔗 WORK WITH ME https://lrdigital.uk 📩 NEWSLETTER https://newsletter.lrdigital.uk 🛒 PRODUCTS https://shop.lrdigital.uk 💻 CRO/SITE AUDIT CHECKLIST https://lrdigital.uk/products/ecommer... 🔧 FREE TOOLS https://lrdigital.uk/pages/tools DISCLAIMER Please note that some links may contain affiliate links, which means I could earn a small commission if you make a purchase (this is at no extra cost to you). ⏱ Chapters: 00:00 Intro 00:40 Method 1: Navigation & Links 05:50 Method 2: Existing Filters (Search & Discovery App) 08:00 Creating and Using Metafields 10:50 Method 3: Smart Collections for SEO 12:20 Which method is best for you? 12:46 Outro 💬 Drop your questions in the comments and let me know what you'd like to see in the next video! #Shopify #ShopifyTips #ShopifyCollections #ShopifyFilters #ShopifyMetafields