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E840: Most SEOs are building links the wrong way - and they don’t even know it. Alejandro Meyerhans, a link building expert, joins the podcast to share the harsh truth about link building, SEO myths, and what moves rankings in 2025. We talk about why white hat vs black hat doesn’t matter, how Google’s trust system works, the future of backlinks, AI-generated slop content, and how to build authority that survives every algorithm update. If you care about SEO, backlinks, or the future of search - this is one you can’t skip. What We Cover: Why 99% of link building advice is wrong The myth of “toxic” backlinks and disavow files How to build links that Google can’t ignore Tiered linking, anchor text ratios, and trust graphs explained The death of traditional blogs - and what replaces backlinks How AI content is polluting search (and what to do instead) Building long-term SEO that actually compounds ⭐️ Get backlinks from Alejandro - Use code EDWARDBUILDS for 15% off your first order - https://getmelinks.com/ ⭐️ Alejandro Meyerhans on LinkedIn - / alexmeyerhans 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Guest Welcome 00:52 Discussing Link Building Ethics 02:01 Exploring SEO Tactics 05:36 Trust and Authority in SEO 11:33 Effective Link Building Strategies 15:59 The Role of Brand and Content in SEO 36:30 Low-Cost Link Building Methods 44:13 Exceptional Content Links 44:37 Concerns About AI in Content Creation 44:59 The Value of Human Experience in Content 46:08 Sharing and Promoting High-Quality Content 47:48 The Impact of AI on Writing Quality 51:47 AI's Limitations and the Importance of Human Input 53:34 More Link Building Strategies 56:55 The Risks of Overusing AI in SEO 01:09:58 Speed Round: Link Building Tactics 01:18:18 Final Thoughts and Farewell The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #linkbuilding #backlinks #searchengineoptimization