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Can the right words change how people act for nature, justice, and health? This research-backed session reveals what messaging resonates and doesn't with people who call America home. This presentation from the America the Beautiful for All Coalition, in partnership with Lake Research Partners, unveils new national data on how to talk about environmental justice, health, and conservation in ways that build power across communities and political divides. Drawing from a survey of 1,500+ registered voters and non-voters, we explored which stories and values most inspire action for clean air, safe water, and thriving natural places. In this briefing, you'll discover: ‣ Which messages unite people across ideology and background ‣ Why “ptotection," connection,” “homeland,” and “stewardship” language outperforms abstract climate talk ‣ How to communicate hope without erasing inequity ‣ What makes audiences trust environmental and public-health advocates #EnvironmentalJustice #NarrativeStrategy #ClimateCommunication #PublicHealth #AmericaTheBeautifulForAll #SocialChange #Storytelling #MovementBuilding #Conservation #HealthEquity