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First you learn, then you earn, then you give back. This is a familiar refrain in philanthropy circles but is it really the right approach? In this talk, James Gough considers whether money is really the most important thing we can all give. Dr. James Gough is COO of a multi-national technology scale-up, McCain Institute fellow and the Founder of a Virtual Reality social venture providing trauma training for humanitarian crises, conflict and disaster. He is a former military and aid doctor having served with the British Army and the ICRC in Afghanistan, Egypt, Indonesia and Bangladesh. James is a social entrepreneur. He uses his humanitarian, medical, business, and technological experience to bring change for good. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx