How to Turn Employees Into Influencers (Free Marketing) | Shay Thieberg, Co-Founder of MAIA Digital скачать в хорошем качестве

How to Turn Employees Into Influencers (Free Marketing) | Shay Thieberg, Co-Founder of MAIA Digital

A product without a business is like a car with no engine. It might look sleek, but it won't take you anywhere. 🎙️ In the latest episode of my podcast, I spoke with Shay Thieberg, CMO and Co-Founder of MAIA Digital - LinkedIn™ Agency and 1 of only 30 LinkedIn Certified Marketing Experts globally. When working with large organizations, Shay noticed a gap. Companies realize that content shared by employees builds far more trust and reach than traditional corporate ads. However, measuring the exact impact of these personal posts is a challenge. Most analytics tools require third-party access that violates terms of service. Inspired by "Spotify Wrapped," Shay built an analytics dashboard that allows employees to self-report their performance without complex logins. The biggest breakthrough is its ability to calculate "Media Value," showing founders exactly how much organic posts save them compared to expensive LinkedIn Ads. Beyond business, Shay is a faculty member at Reichman University and a Certified Psychologist. His Master's in Social Psychology is his secret weapon—allowing him to decode B2B buying behaviors, design products that trigger the human need for recognition, and lead his team with radical empathy. Follow Hudson River Network for more interviews and startup events. Explore MAIA Digital: https://team-maia.com/ 🎧 Here are some highlights: → 📊 His tool calculates "Media Value" by converting employees' organic engagement into equivalent ad spend, giving companies clear proof of ROI. → 🔒 Instead of risky account connections that can compromise security, the product relies on a safe, 1-minute self-reporting mechanism that entirely respects the platform's rules. → 🎯 The power of the right audience: A post with a mere 22 likes landed him a direct meeting with a global CEO. High-quality reach always outperforms thousands of empty interactions. → 🗣️ Skip expensive external influencers. The tool helps leaders identify internal experts to act as highly trusted, authentic faces for the brand. → ⚖️ Before writing a single line of code, his first hires were an outsourced CFO and a lawyer to build a rock-solid legal and financial foundation. → 🏀 He compares early funding to young NBA players going bankrupt from sudden wealth. Funding the startup out of his own pocket forced him to respect every dollar and build real financial discipline. → 💼 He kept a full-time job for two years to bootstrap his startup. This forced him to build a profitable business from day one, master financial discipline, and retain 100% equity and control. #AI #Psychology #MAIADigital #LinkedInExpert #Entrepreneurship #BusinessStrategy #HudsonNetwork