November 21st, 2024 – SMAC Q4 Webinar 2 скачать в хорошем качестве

November 21st, 2024 – SMAC Q4 Webinar 2

Speaker 1: Ketan Sethi, Sr Product Manager, Icreon Topic: Guide to supercharging CX using Search Higher-quality CX leading to fewer customer issues and lower costs. In this session discover how Sitecore Search can be used by organizations to move up the CX maturity curve. Speaker 2: Isabelle Stephen, Optimization Consultant, Sagittarius Topic: Maximizing Product Discoverability using Sitecore XM Cloud for Commerce and Services A demonstration of advanced tagging strategies for improved search relevancy, including benefits for filtering and refining product searches in commerce and service industries. Showcasing related product recommendations and cross-selling opportunities, this presentation will show how to leverage Sitecore XM Cloud tools to enhance user experience through personalized search results and include a practical demo/show and tell of search optimization in action. Speaker #3: Collin Macintosh, Wolters Kluwer, Product Owner Content Hub Topic: Strategy for Adding Brand Intelligence/Awareness into AI Description: How well do the AI tools your marketers use understand your brand? Brand intelligent AI is a key maturity step for leveling up marketing orgs to deliver engaging campaigns that connect with the right audience. Learn how we're incorporating brand intelligent AI into Content Hub at Wolters Kluwer to automate image tagging and advanced design analysis.