How to Leverage Brand Authority in Your PR Strategy скачать в хорошем качестве

How to Leverage Brand Authority in Your PR Strategy

Brand authority – often defined as the perception that a brand is a credible, reliable, and influential expert within its industry – is at the heart of an effective public relations program. But how can companies ensure they’re successfully adapting their content and PR strategies in the context of both SEO (traditional search) and GEO (AI-driven search)? How should they audit to determine where they need to focus? What authority signals exist? And why do they matter? My guest on the next episode of PR Explored is Amanda Milligan, a consultant and founder of the Brand Authority Club. Brand authority is frequently overlooked and underappreciated, she believes, when in fact it's often the linchpin that ties an entire strategy together and makes it successful. Join us live Nov. 5 at noon ET as we discuss this live on YouTube or LinkedIn. Bring your questions. Or catch the replay anytime.