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Switching to a new email sending platform can be one of the most nerve-wracking projects for any marketer. Deadlines are tight, expectations are high and the smallest mistake can impact your sender reputation. At the center of every migration is one of the trickiest steps: IP warming. Do it right, and you build a strong reputation with inbox providers. Do it wrong, and your messages may never make it past the spam folder. In this Uptrend with Inbox Monster session, we walk you through a proven playbook for IP warming that blends technical setup with smart content strategy. Whether you’re moving to a new ESP or planning an upcoming migration, this webinar gives you a roadmap for success. In this video, you’ll get: A must-do checklist for setting up domains, IPs and authentication protocols (SPF, DKIM, DMARC) A segmentation approach that protects performance and prevents deliverability issues Tips on how to craft IP warming content that drives engagement and builds positive signals with ISPs Examples of personalized warming emails that establish trust with subscribers and inbox providers How to monitor inbox placement, blocklists, and reputation throughout the warming process IP warming is critical for all email marketers, regardless of industry because: ISPs rely on reputation signals: new IPs with no history are considered suspicious until trust is earned. Bad warming can tank performance: aggressive volume increases or weak content can trigger spam filters. Successful warming accelerates results: a thoughtful approach reduces risk and speeds up inbox placement. Content is part of the equation: warming isn’t just technical, it’s about sending the right messages to the right audiences. 📚 Resources: The Monster Guide to IP Warming: https://inboxmonster.com/blog/the-mon... 👉 Inbox Monster helps brands monitor inbox placement, blocklists and reputation signals to take the guesswork out of IP warming. If you’re planning a migration or want to protect your email performance, get a demo: https://inboxmonster.com/book-a-demo-... #howtowarmupIP #inboxplacementtesting #espmigration #emailauthentication #IPwarming #emailsegmentation