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Games are evolving from standalone experiences into persistent worlds shaped by player participation, and this panel discussion at Global Games Show 2025 Abu Dhabi explores what that shift means for the future of game design and development. The session brings together industry leaders across studio leadership, research, and platform innovation to discuss how immersive, player-driven universes are being built and sustained. The panel features insights from: 🔹 Noor Ul Ain Fatima, Co-Founder and Chief Gaming Officer, Bleeding Edge Studio 🔹 Dylan Yarbrough, Head of Research & Operations, Beam Ventures 🔹 Manish Devidas, Founder and Chief Executive Officer, COBOX 🔹 Karn Chakerverty, Founder and Chief Executive Officer, Kult Games Moderated by Julia Upiterskaya, Founder of Juls, the discussion examines persistence, player agency, and the technical and creative challenges of building interconnected game worlds. Watch this panel to gain perspective on the next generation of immersive gaming, and explore more sessions from Global Games Show 2025. #GlobalGamesShow #GGS2025