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The fashion industry is on the brink of a revolution. Today, designers have the latest trends at their fingertips with data gathered from Instagram feeds, runway shows and even changing rooms. But if the future of fashion design is dedicated to data does that mean the death of true creativity? Fashion buyer Steve Brown argues for the opposite: that with more efficient production cycles, designers are free to focus on what they love. About the TED Institute: We know that innovative ideas and fresh approaches to challenging problems can be discovered inside visionary companies around the world. The TED Institute helps surface and share these insights. Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. Learn more at http://www.ted.com/ted-institute Follow TED Institute on Twitter @TEDPartners Subscribe to our channel: / tedinstitute