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What if buildings could make more energy than they use? We have the tech and design know-how to generate that reality today. You just have to ask for it. Jonathan Bean has worked between architecture, technology, and marketing in academia and industry. Broadly, he is interested in how markets change and how we come to see things as normal. His research explores this in the context of high-performance building. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx