Why You Always Buy More at IKEA (It’s Not an Accident!) скачать в хорошем качестве

Why You Always Buy More at IKEA (It’s Not an Accident!)

Why did IKEA wait over a decade before opening its first store in India? And how did this Swedish company cracks the complex Indian market?Beyond localization and strategy, we also uncover how IKEA’s mind tricks and store design make Indians spend up to 10x more without even realising it. In this video, we break down: ✅ Why IKEA spent 12 years studying India before launch ✅ How they adapted products, pricing & store layouts for desi households ✅ How IKEA’s shop layout (Gruen Effect) tricks your brain into buying more ✅ The role of restaurants & co-working spaces in boosting footfall ✅ IKEA’s omni-channel model: offline megastores + online reach to Tier-2/3 cities ✅ Lessons global brands can learn from IKEA’s India playbook 🧑🏼‍💼Whether you’re into business strategy, consumer psychology, or just curious about IKEA, this video will change the way you shop. -➤ We Teach such cool concepts at Scaler School of Business. Got Queries, Fill this Form: https://forms.gle/1kqANaJAieUB6pfo7 👉 Like, share, and subscribe for more content that simplifies how big industries really work! Scaler School of Business Official Website: https://bit.ly/4cLaTzQ ------------------------ Scaler School of Business is India's first B-school designed by industry leaders for future industry leaders. What makes us different and better: -➤Industry-led curriculum: Our courses are designed and taught by experienced business leaders who have scaled companies like Uber, Myntra, and McKinsey. -➤Real-world learning: Students work on practical projects and present their findings to industry leaders, receiving valuable feedback and insights. -➤Tech-enabled leadership: We emphasise the importance of leveraging technology to amplify leadership skills and solve problems more efficiently. -➤Proven track record: Scaler, a 10-year-old company backed by top VCs, has already graduated 10,000 learners who work in leading tech companies worldwide. 🔗Useful Links: ‣SSB Official Website: https://bit.ly/4cLaTzQ ‣Instagram: https://bit.ly/3RxkQqK ‣LinkedIn: https://bit.ly/3RqXV0i #ikea #ikeahacks #ikealayout #diy #omnichannel #ssb #scalerschoolofbusiness #businessschool #mba #business