Why Authenticity Beats Perfect Marketing | Social Media Lessons from Ashby Lumber скачать в хорошем качестве

Why Authenticity Beats Perfect Marketing | Social Media Lessons from Ashby Lumber

In this episode of LBM Talks Social Media, host Sally Lacey talks with Maddy Hayley, Marketing Manager at Ashby Lumber, about why authenticity is becoming the most powerful marketing strategy in the lumber and building materials industry and in general. Maddy shares how Ashby Lumber is building its digital presence by highlighting the people, values, and culture behind the business. From posting everyday moments in the yard to telling the company’s story, the team is proving that authentic content can drive meaningful engagement. They also discuss: Why many LBM companies hesitate to embrace social media The shift away from polished marketing toward relatable content How social media can strengthen trust with contractors and customers The importance of company culture in brand storytelling Tips for marketers trying to get teams comfortable with being on camera If you're working in the LBM industry and trying to navigate social media, this conversation is packed with insights and encouragement to start telling your company’s story. Check out our sponsor, Provia, at https://www.provia.com. 00:00 Intro & Guest Introduction 03:27 Why Social Media Matters in the LBM Industry 06:31 The Power of Authentic Storytelling Online 10:49 How Social Media Has Evolved 14:31 Using Company Values to Guide Content 18:56 Marketing in the Construction Industry 24:26 The Future of Social Media Marketing