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Market Feasibility Study: More Important Than a Business Plan

http://www.driveyoursuccess.com What could be more important than a well-defined and well-researched business plan? Well, most entrepreneurs think that having a business plan is the first thing they must do. Unfortunately, they're wrong. A market feasibility study is the all-important first step. After all, if the market is dying or won't allow your new venture to enter, then why bother with a business plan? No matter how strong your business plan is, if your market isn't willing to give you a chance, or is unhealthy, then you won't get anywhere. This video explains why performing a market feasibility study is so important to successfully starting a new business. It defines the health of the market, the potential for market growth and your chances of succeeding. This video explains how the information you gather through your study can be used to make your business plan that much better.