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In this episode of Cavell Cloud Conversations, Finbarr Begley and Patrick Watson examine the rise of consumer-focused legislation across Europe and what it means for AI, automation, and customer service. With new rules emerging in markets like Italy and Spain, the conversation explores how regulators are stepping in to protect consumers from poor automated experiences while raising expectations around service quality. Finbarr and Patrick unpack the principles behind the European AI Act, alongside Italy’s strict guidelines for utility providers and Spain’s far-reaching consumer protection laws, including mandated response times and access to human support. They discuss why consumer advocacy has been particularly influential in Spain, how local presence is becoming more important, and what these regulations signal for the future of AI-driven customer service. The episode also looks at the broader implications for businesses navigating the tension between innovation and compliance, questioning whether regulation will slow automation or ultimately lead to better, more trusted customer experiences. A timely discussion for anyone operating customer service or cloud communications in Europe. Register for our free Security in Communications webinar! 🔗 https://events.teams.microsoft.com/ev... Don't want to see our faces? Listen on audio 🔗 https://www.buzzsprout.com/473920/epi... Follow us on Linkedin: / cavell-live