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If people won’t stop scrolling for you for free, why would they suddenly do it just because you started running ads? In this episode of Bringing Simplicity Unfiltered, Judy and Greta break down the real reason ads feel unpredictable, inconsistent, or unprofitable for so many businesses, and it has nothing to do with the algorithm. Organic content isn’t optional. It’s the foundation of profitable ads. Most agencies start with questions like: • What creative should we test? • What audience should we target? But we start somewhere else entirely. In this episode, we explain why your organic content tells you exactly what to put ad spend behind, and how skipping this step is why so many businesses burn money on ads that never convert. You’ll learn: ✅ Why organic content must work before ads ever will ✅ How ads expose weak messaging instead of fixing it ✅ The difference between vanity metrics and real conversion data ✅ What saves, comments, and DMs actually signal ✅ Why trust is the real bottleneck in ads right now ✅ How to use proven organic posts to warm cold audiences ✅ Why reach and awareness ads come before selling ✅ How to stop guessing and start using real data If ads have ever felt aggressive, inconsistent, or like they “just don’t work,” this episode will completely reframe how you think about paid traffic. This is the foundation we use to build profitable, predictable ad strategies for our clients, without pressure, burnout, or wasted spend. 🔔 Subscribe for weekly episodes that simplify marketing, ads, and scaling. ⏱️ TIMESTAMPS 0:00 – Why ads won’t work if organic content doesn’t 0:25 – Why organic content is the foundation of paid ads 0:48 – The question agencies don’t ask but should 1:35 – The trust recession, AI, and why proof matters 2:10 – Vanity metrics vs real data that converts 2:51 – What saves, comments, and DMs actually mean 3:45 – Why top content still may not attract ideal clients 4:30 – Why surveys don’t replace real content analysis 5:05 – The three things organic content reveals for ads 5:55 – Did this content bring your ideal client? 6:40 – Why ROAS alone is not enough 7:05 – How ads amplify what’s already working 7:35 – “People aren’t better than you, just better known” 8:15 – Why posting more is not the answer 8:45 – Cold vs warm audiences explained simply 9:05 – How ads speed up trust and recognition 9:45 – Using organic posts as reach and awareness ads 10:15 – How this creates predictable, profitable ad data 11:05 – Why templates fail and voice matters 11:55 – How this foundation sets up every future campaign 12:30 – Why this is where ads actually start working Resources & Links: 12:12 – This Is Where Ads Start Working: https://bringingsimplicity.com/profit... 12:14 – Ads That Convert: https://bringingsimplicity.com/ads-page 👥 Connect with Judy & Greta Website → https://bringingsimplicity.com/starthere Podcast → https://bringingsimplicity.com/podcast Instagram: / bringingsimplicity Facebook: / bringingsimplicity ✨ Subscribe for Weekly Episodes: / @bringingsimplicity #OrganicContent #PaidAdsStrategy #WhyAdsFail #FacebookAds #InstagramAds #MetaAds #DigitalMarketingStrategy #AdsThatConvert #MarketingStrategy #OrganicMarketing #AdStrategy #businessgrowthcoach #OnlineBusiness #LeadGeneration #ContentMarketing #MarketingForEntrepreneurs #ScalingWithAds #AudienceBuilding #BringingSimplicity #SimplicityUnfiltered #JudyAndGreta #ScaleWithSystems #MarketingMadeSimple