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As 5G operators expand into digital ecosystems, monetization is becoming more complex and more strategic. In this conversation with Fierce Network’s Linda Hardesty, John Byrne, director of strategy at Netcracker Technology, outlines what operators should expect from modern monetization platforms. He discusses the shift from one-to-one telecom billing to dynamic revenue-sharing models that support IoT, fintech, gaming and other partner-led services. Byrne explains why unified product catalogs, advanced automation and flexible pricing structures are foundational for scaling new business models. The interview also explores the role of agentic AI in driving revenue growth. Byrne highlights intelligent sales automation, hyper-personalization and telco-grade CPQ that helps accelerate enterprise renewals and maximize contract value. Finally, he explains how integrating network orchestration, monetization and customer experience creates a competitive advantage. Listen to the full interview to discover how Netcracker is helping operators turn 5G innovation into sustainable revenue growth. #Telecom #AI #Monetization #BSS #CustomerExperience #Techco #Automation