Silhouette | Masterclass on Sustainability & Innovation скачать в хорошем качестве

Silhouette | Masterclass on Sustainability & Innovation

ℹ️ Watch with subtitles in multiple languages and easy-to-navigate chapters. ℹ️ To mark a new era of innovation and sustainability, Silhouette presents an exclusive Masterclass. This special event is dedicated to the launch of Clear Sky, Silhouette’s first-ever eyewear collection made with bio-circular material, setting a new standard for responsible innovation. CHAPTERS 00:00 – Welcome 00:28 – Meet the panel 02:39 – A look behind the fashion industry: The knowledge gap between producers & consumers 04:41 – What consumers really want 06:51 – Green? Sustainable? Bio-circular? The terms explained 08:02 – Aspects we tend to forget when looking for a sustainable product 10:26 – Is sustainability just an old value we’re now returning to? 12:57 – Is it easier for family businesses to act sustainably? 14:59 – Recycled PET vs. bio-circular materials and the circular economy 20:15 – Why recycling is still challenging 21:06 – State of research in polymer recycling: From waste to medicine 23:00 – Optimism for the future of sustainability 24:27 – Sustainability measures at Silhouette 26:09 – Which sustainable solutions do we have? 29:28 – Will sustainable products remain a niche? 32:41 – Sustainability & medical products 33:39 – Opticians as sustainability guides 34:20 – How to make a sustainable purchase decision – research advice 34:52 – Silhouette’s brand perspective: Making sustainable purchase decisions 35:21 – One thing everyone can do to live more sustainably MEET THE SPEAKERS Arizona Muse – Model & Sustainability Advocate Model and environmental advocate Arizona Muse has become a leading voice in sustainable fashion and regenerative agriculture. She works closely with brands to push for transparent, ethical production and shares why consumer choices matter more than ever. Atissa Tadjadod – Brand Director, Silhouette Atissa Tadjadod excels in elevating premium brands by integrating strategic development and marketing innovations, driving global trends in the luxury eyewear industry. Stephen Wallace – Professor and expert in Sustainability Professor Stephen Wallace, renowned for transforming renewable resources into valuable chemicals, is a distinguished Professor of Chemical Biotechnology at the University of Edinburgh. Will Amey – Silhouette Optician, Cecil Amey LTD Will Amey is the fourth generation to run the business at Cecil Amey, an independent eyewear group with over a century of expertise. He brings a unique perspective from the frontlines of personalized service, where tradition meets modern technology. Damita Pressl – Presenter of this Masterclass Damita Pressl, an award-winning journalist for NZZ and skilled presenter based in Zurich, is renowned for her impactful journalism. Her diverse global experience, coupled with her dedication to unbiased reporting, has established her as a respected voice in media. Through her work, Damita remains at the forefront of critical conversations shaping the future. KEY TOPICS COVERED Green Beyond the Label What does sustainability really mean when it comes to buying consciously? Discover why true sustainability goes far beyond recycled materials. Crafting a Legacy Learn how timeless design and cutting-edge technology are creating products that last a lifetime - and why that’s the ultimate form of sustainability. Behind the Innovation Get an insider look at how bio-circular materials balance lightness, durability, and eco-consciousness without compromise.Join us as we redefine what it means to see and be seen—with sustainability at the core of premium eyewear. Browse the Clear Sky Collection https://www.silhouette.com//clear-sky Stay connected with Silhouette Web: https://www.silhouette.com/ Instagram: @silhouetteeyewear Facebook:   / silhouetteeyewear   📩 Sign up for our newsletter: https://www.silhouette.com/gb/en/news...