How to Launch a Product on Amazon Complete 2020 Guide with Focus on First 14 Day Honeymoon Period скачать в хорошем качестве

How to Launch a Product on Amazon Complete 2020 Guide with Focus on First 14 Day Honeymoon Period

Get Amazon Consulting at https://myamazonguy.com/ Search Find Buy:    • Search Find Buy 2020 Amazon Selling Keywor...   Advertising Playlist:    • How to Setup Defensive ASIN Targeting Adve...   A+ Content playlist:    • Enhanced Content A+ EBC Amazon Strategy Ti...   Task Data Management Create Product Data Sheet If loading to Amazon, Create Template SEO Research Keywords Optimize Titles with keywords Optimize Bullet Points with keywords Optimize Description with keywords Fill in "Search Terms" on the back-end of products with keywords PPC Setup 5 segmented ad campaigns 1. Brand Campaign (negative all brand keywords from other campaigns) 2. Competitor Campaign 3. Auto Campaign (really important brand name is negated here) 4. Manual segmented campaign by product group (Each product category should have segmentation). Example: 1. Hair Products 2. Shaving Products In the example you could load multiple hair products to that ad group, with their own ad group keywords. (Also build a generic ad group for all products, that generic keywords would apply to all. This cuts down on needing to apply generic keywords to the segmented products with hyper focused keywords.) 5. ASIN Targeting (Offensive, Defensive, and Category) Shipping and Fulfillment If FBA, flip items to FBA. (Most clients are FBA.) If MFN, ask client for quantity to load for each product. Then, load that quantity into each item. Gatings If topical/consumable, submit Hazmat documents If category is gated, request documents from client. Then, submit the documents. Brand Registry If the client has a trademark, check scope of work. If there is room in scope, do the following: Is it brand registered? 1. Build storefront - Set up Sponsored Brand Campaign 2. Build EBC / A+ Content 3. Load Videos to EBC Refund Guy www.myrefundguy.com for clawbacks Unanswered Customer Questions bagels.io/unansweredquestions Download ASINS from business report into Bagels, to check for unanswered questions, send to client requesting they answer these questions. Should be done for all clients. Early Review Program If there is room in scope, do the following: 1. Enroll the Parent SKUs in the Early Review Program Viral Launch Or Jump Send If there is room in scope, do the following: 1. Create a Viral Launch account 2. Set up Promotion the Seller Central Account 3. Launch the Viral Launch External Traffic Set up Amazon Attribution - Create Tags Facebook 1. Integrate ManyChat for automated communication with customers for higher conversion and review generation Google Adwords 1. Drive traffic to pages to increase Amazon ad generation Helium 10 If there is room in scope, do the following: 1. Add keywords/product to check 2. Track keyword ranking changes Automated Email Program, Feedback Whiz 1. Value email 2. Product review email Amazon Profile/Posts 1. Verify Account is eligible 2. Create 10 posts mirroring FB/Instagram posts from clients social media page. Communication 1. Monitor Inventory Levels 2. Verify Buy Box - Push toward FBA - Prime is important 3. Share new features and strategies Advertising Strategies 1. Verify that new successful ad strategies are in place (i.e. Category Targeting, Up-and-Down vs Down Only) Research 1. Competitor Research a. What is working for competitors? Do they need to update the detail page - new images? 2. Product Research a. Provide insight into other products that are doing well on Amazon. Can the client also sell these products? b. Research profitability and success on Amazon and pitch to clients - Adding and selling more SKUs will provide the quickest boost. Launch New Product with Launch Plan Launch Plan - In place before product goes live 1. Make sure detail page is optimized (images, title/copy, A+ Content) 2. Use external ads to drive traffic to detail page (FB/Adwords) a. More traffic = more likely to show ads 3. Run a coupon 30%-40% off a. Drives conversions 4. Get a list of people to make purchases and leave reviews a. Will need to reimburse 5. Use Super URLs 6. Sign up for Early Reviewer Program 7. Optional - Viral Launch / Zonblast - 50% off coupon. eBay / Shopify 1. Facebook and instagram shops Relaunch Stagnent Product 1. Create new listing with new UPC and ASIN 2. Push heavy traffic with launch to boost rankings. Ideas 1. SlickText - Automated Text message service similar to ManyChat 2. Giveaway - 8-day giveaway