Healthcare Marketing When Outcomes Aren't Guaranteed | Jennifer Knowlton скачать в хорошем качестве

Healthcare Marketing When Outcomes Aren't Guaranteed | Jennifer Knowlton

🏥 Subscribe for more practice management advice! Watch other full episodes:    • Scaling Practice Management by Talkie.ai   Watch the highlights:    • Scaling Practice Management Highlights   What does healthcare marketing strategy look like when you can't promise a happy ending? Jennifer Knowlton, Director of Digital Marketing at The Care Team and a 20-year healthcare marketing veteran, joins Jakub to pull back the curtain on one of the hardest niches in the industry: post-acute and hospice care marketing. From navigating HIPAA constraints to building a patient acquisition strategy that actually converts - without the data you're not allowed to use - Jennifer shares a practical, trust-first framework that any medical practice can apply. We dig into: 🤝 Why practices must earn a patient's trust before ever asking them to book an appointment 🏥 The 3-part digital marketing framework every practice needs: educate, humanize, and remove friction 📋 How to market across fragmented healthcare audiences (and why one message won't cut it) 💬 What hospice messaging looks like when a positive outcome isn't guaranteed - and what actually works 🌟 Why a healthcare brand is a promise, not a logo - and how to live that internally with your team 📉 The HIPAA marketing problem: why the data you want to use is usually the data you can't - and how to grow anyway 📝 Content marketing for healthcare: why blog posts, caregiver burnout guides, and "what to expect" content outperform promotional posts 👤 Guest: Jennifer Knowlton LinkedIn:   / jennifer-k-79577816   Organization - The Care Team: https://www.tctcares.com/ 🎥 See how Talkie.ai works - AI medical receptionist demo:    • Voice AI creating a patient case in athena...