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In this video I review how you can create custom audiences that will convert for your Facebook users. Custom audiences are important because they allows you to specifically target ads to people who have already engaged with your brand. This increases the likelihood that they will take action, whether that’s making a purchase, signing up for your email list, or attending an event. Creating custom audiences is easy with the Facebook Ads Manager. First, click on “Audiences” in the left-hand sidebar. Then, click on “Create Audience” and select “Custom Audience.” There are several different types of custom audiences you can create, including: -Remarketing audiences: These are people who have visited your website or interacted with your brand in some way. You can create remarketing audiences by installing the Facebook pixel on your website or using the Facebook SDK in your mobile app. -Lead or purchase audiences: These are people who have taken a specific action, such as filling out a form or making a purchase. You can create lead or purchase audiences by uploading a list of customer contact information, such as email addresses or phone numbers. -Top engagers audiences: These are people who frequently engage with your content, such as liking, commenting, and sharing your posts. You can create top engagers audiences by selecting a group of people from your Page Insights. Once you’ve selected the type of custom audience you want to create, enter the necessary information and click “Create Audience.” Now that you know how to create custom audiences, put them to use and see how they can improve your Facebook advertising campaigns! Chapters: 0:00 - What are Custom Audiences? 0:40 - How to Create Custom Audiences 3:25 - How to Create Lookalike Audiences in Facebook 6:10 - What Audiences Should You Build Right Away? 8:54 - Outro, Please Subscribe --- Subscribe 👉 https://bit.ly/2Yh13hQ Discord 👉 / discord Visit my website 🌐 https://bit.ly/2YevDLT Checkout other videos👉 https://bit.ly/2FAQAqh Twitter 🔎 https://bit.ly/2JtmAh9 LinkedIn 👷♂️ https://bit.ly/2XxxM6o