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What does it take to lead a third-generation manufacturing business in today’s world? In this episode of MDs in Manufacturing, Kerry Hope, Managing Director of Castle Employment Group, sits down with Lawrence Green, MD of Greens – the sign makers, to explore how a proud Yorkshire family business is evolving for the future. Lawrence shares his personal journey from sweeping the factory floor to leading a team of 60+, balancing modern innovation with traditional values. From sustainability driven by his daughter’s handwritten poem to investing in cutting-edge print technology, this conversation reveals what it really takes to keep a heritage manufacturer thriving in 2025. 👉 In this episode: • The story behind Greens’ 70-year family legacy • How Lawrence diversified clients and reduced business risk • Why sustainability and solar power are transforming their factory • The leadership lessons behind low staff turnover and strong culture • How Greens is exploring AI and automation to support future growth If you believe great manufacturing leadership is about more than machines—it's about people, purpose and progress—this one’s for you. 🔔 Subscribe to MDs in Manufacturing for more real stories from Yorkshire business leaders shaping the future of UK industry. #Manufacturing #Leadership #YorkshireBusiness #Sustainability #FamilyBusiness #Innovation #SignMaking #MDsinManufacturing #CastleEmploymentGroup