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Starting over, but this time, smarter. Hi, I’m Bani, a Gen Z entrepreneur building my second business: a D2C women’s apparel brand in India. After raising $1M and running a mental health startup for 5 years, I’m applying everything I learned (and unlearned) to this new venture. In this video, I’ll show you exactly: ✔️ How I chose the category ✔️ The real launch strategy (no paid ads, no team) ✔️ How I’m validating, pricing, and planning first sales If you're building your own brand, this is for you. No fluff, just the behind-the-scenes of building from scratch — again. No gatekeeping. Let's do this. Timestamps here: 00:00 - Intro to the structure of the video 00:25 - Reason for starting with new business idea first 01:15 - Guess the new company 01:52 - How to decide which industry to pick 04:00 - Ideas I shortlisted, but not pursuing 05:38 - Working backwards from my consumer of choice 07:17 - Process of elimination 08:35 - Launch Strategy 09:24 - Sampling 10:38 - Identifying customer subgroup that cares deeply 11:40 - SKU selection 15:25 - Organic Levers of Growth 16:38 - First 10 Orders 16:52 - Pricing it right 17:52 - Identifying repeatable growth engine Drop a comment if you're in the same boat & subscribe to follow along → ( / @banisinghvasir ) 💡 Topics covered: 1. Why I chose this category 2. How I validated it 3. Launch strategy till PMF 4. Next steps (sampling, pricing, organic growth, etc.)s Hope you enjoy building this business with me! 🚕 📸 Instagram: @banisinghvasir Keywords starting a second business, startup founder, d2c brand, d2c in India, building a brand, women's fashion startup, gen z entrepreneur, how to start a clothing brand, startup lessons, entrepreneurship in India, self-made entrepreneur, business tips, brand building, how to launch a brand, indian apparel brand, genz clothing Hashtags: #buildinpublic #fashionstartup #founderlife #businesslessons #d2cstartup