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Book a Complimentary B2B Podcast Strategy Call: https://rise25.com/bookcall Download our B2B Podcast Strategy & Tools List PDF: https://rise25.com/podcastcheatsheetyt Seth Deutsch is the Founder and Managing Partner of Samson Partners Group, a strategic advisory firm that helps founders build investor-ready companies and maximize value before a private equity exit. He has managed teams in over 80 countries, acquired more than 70 companies, executed four recapitalizations, and operated businesses with revenues from $25 million to $2 billion. Seth is the author of The Owner’s Manual and the creator of the Exit Value Realization System™ (EVRS), a framework that helps owners reduce risk, increase valuation, and prepare for successful transitions. Here’s a glimpse of what you’ll learn: • [0:00] Intro • [1:57] Seth Deutsch discusses how Traction and EOS influenced The Owner’s Manual • [5:23] Seth’s journey through complex trauma and separating identity from work • [14:21] Raising funds for the Center for Complex Trauma and the Healing Presence Lab • [23:20] Chris Santiago explains turning around a failing manufacturing company before exit • [26:51] How Samson Partners Group helps founders unlock hidden enterprise value • [31:00] The seven levers of value and becoming investor-ready before a sale • [33:30] Common founder mistakes, including key man risk and client concentration • [42:46] Stories from the book on scaling, recapitalization, and founder transitions In this episode… Building a business is one thing. Turning it into a valuable, investor-ready asset is another. What separates founders who scale successfully from those who leave millions on the table at exit? Seth Deutsch, a seasoned dealmaker who has acquired more than 70 companies and led multiple recapitalizations, believes strong exits start with intentional value creation long before a sale. He emphasizes de-risking the business by reducing key-person dependency, improving financial visibility, and strengthening margins. Sponsor for this episode At https://rise25.com, we help B2B businesses give to and connect to your Dream 200 relationships and partnerships. We help you cultivate amazing relationships in 2 ways: #1 Podcasting #2 Strategic Gifting #1 Our Predictable Podcast ROI Program We’re committed to helping you connect with your Dream 200 referral partners, clients, and strategic partners through our done-for-you podcast solution. We’re a professional podcast production agency that makes creating a podcast effortless. Since 2009, our proven system has helped thousands of B2B businesses build strong relationships with referral partners, clients, and audiences without doing the hard work. What do you need to start a podcast? When you use our proven system, all you need is an idea and a voice. We handle the strategy, production, and distribution — you just need to show up and talk. The Rise25 podcasting solution is designed to help you build a profitable podcast. This requires a specific strategy, and we’ve got that down pat. We focus on making sure you have a direct path to ROI — plus, our podcast production company takes any heavy lifting of production and distribution off your plate. We make distribution easy. We’ll distribute each episode across more than 11 unique channels, including iTunes, Spotify, and Amazon Podcasts. We’ll also create copy for each episode and promote your show across social media. Cofounders Dr. Jeremy Weisz and John Corcoran credit podcasting as being the best thing they have ever done for their businesses. Podcasting connected them with the founders/CEOs of P90x, Atari, Einstein Bagels, Mattel, Rx Bars, YPO, EO, Lending Tree, Freshdesk, and many more. The relationships you form through podcasting run deep. Jeremy and John became business partners through podcasting. They have even gone on family vacations and attended weddings of guests who have been on the podcast. #2 Our Comprehensive Corporate Gifting Program Elevate business relationships with customers, partners, staff, and prospects through gifting. At Rise25, thoughtful and consistent gifting is a key component of staying top of mind and helps build lasting business relationships. Our done-for-you corporate gifting service ensures that your referral partners, prospects, and clients receive personalized touchpoints that enhance your business gifting efforts and provide a refined executive gifting experience. Whether you’re looking to impress key stakeholders or boost client loyalty, our comprehensive approach makes it easy and affordable to create lasting impressions. Get started today and experience the difference a strategic gifting approach can make. You can learn more and watch a video on how it works here: https://rise25.com/giftprogram Contact us now at support@rise25.com or message us here: https://rise25.com/contact Powered by Rise25 Podcast Production Company - https://rise25.com