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Find out how to use Fresh Relevance to: Set up A/B tests Set up Automatic Optimization tests Lead new customers to your site Bring lapsed customers back to your site Structure your BAU emails for optimized effectiveness ▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬ 00:00 - What is in the advanced testing & optimization module? 01:53 - A/B or automatic optimization? 05:17 - Setting up automatic optimization versus A/B tests 09:43 - Use cases - Lead customers to your site 20:15 - Use cases - Bringing your customers back to your site 26:27 - Use cases - BAU emails 34:04 - Where should you start? 35:36 - FAQ & more use cases ▬ More Videos ▬▬▬▬▬▬▬▬▬▬▬▬ Subscribe to @freshrelevance : https://bit.ly/FR-YT ▬ About Fresh Relevance ▬▬▬▬▬▬▬▬▬▬▬▬ #freshrelevance helps marketing, CRM, eCommerce and merchandising teams deliver personalized customer experiences across web, email and app with an extensive set of solutions, integrations and intuitive UI. Our versatile personalization and decision engine integrates with your stack and can be used across teams. We enable you to design and execute highly effective personalization campaigns from start to finish - no technical expertize needed. Functionality includes cross-channel experiences, product recommendations, triggered emails, behavioral targeting, social proof, testing and optimization and much more. Website: https://www.freshrelevance.com/soluti... ▬ Social Media ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ► LinkedIn: / fresh-relevance ► Facebook: / freshrelevance ► Twitter: / freshrelevance ► Instagram: / freshrelevance ► Pinterest: https://www.pinterest.co.uk/frelevance/