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Want to use the same AI tools I use on the show? Get access to Pocket Marketer → https://pocketmarketer.ai Watch me teach the core AI marketing frameworks that built Pocket Marketer → • Marketing will never be the same again  --- In this episode, I work with Eloisa, who’s building a niche travel agency focused on families affected by autism. We dive into strategies to grow her newsletter, tap into existing market demand, and leverage cold email outreach to expand her reach. I also guide her on broadening her focus beyond autism and using marketing tools to build momentum and create sustainable growth. If you want actionable marketing steps for a specialized niche, this episode is for you. 00:00 Introduction to The Marketing Makeover Show 01:11 Mission to Support Families with Autism 04:46 Newsletter Growth and Marketing Strategies 09:10 Understanding Market Demand 17:38 Leveraging Cold Email for Growth 22:52 Expanding Focus Beyond Autism 44:58 Utilizing Growth Strategists for Marketing 49:16 Conclusion and Call to Action --- If you're new here, my name is Chris Moore — founder and CEO of Pocket Marketer™, the AI-powered marketing system that helps entrepreneurs create world-class messaging, offers, ads, funnels, and campaigns in minutes. I’ve coached thousands of business owners, spoken on stages across the country, built multiple INC 5000 companies, and partnered with Carl Allen at Dealmaker Wealth Society to teach business acquisitions and Consulting For Equity. My frameworks have helped entrepreneurs simplify their marketing, clarify their positioning, and create messaging that actually converts. Now, on The Marketing Makeover Show, I take real businesses through real transformations — live — using the same frameworks that power Pocket Marketer. In each episode, you’ll learn how to: ● Identify the right customer and speak directly to them ● Find the big idea behind your business and make it irresistible ● Build messaging that cuts through noise and grabs attention ● Create hooks, narratives, and content that actually convert ● Turn a struggling brand into a marketing machine Whether you're launching a new business or rebuilding your existing one, this show gives you the systems, thinking models, and step-by-step processes to market smarter and grow faster. If you're someone who wants clearer messaging, better positioning, stronger offers, and AI-powered marketing systems that save you hours… you're in the right place. Get access to Pocket Marketer → https://pocketmarketer.ai Subscribe & Follow YouTube → @ChrisMooreSpeaks Instagram → @ChrisMooreSpeaks Pocket Marketer → https://pocketmarketer.ai ABOUT THE MARKETING MAKEOVER SHOW The Marketing Makeover Show is a weekly series where Chris Moore helps entrepreneurs fix their marketing, clarify their messaging, and build campaigns using his AI-powered system, Pocket Marketer. Each episode features a real business owner going through a live marketing transformation — including customer clarity, big idea development, offer positioning, hooks, headlines, narrative building, email strategy, and marketing system architecture. ABOUT POCKET MARKETER™ Pocket Marketer helps entrepreneurs build complete marketing systems powered by AI — including messaging, copywriting, offers, funnels, ads, email sequences, content plans, scripts, and full campaign strategies. Learn more at https://pocketmarketer.ai TOPICS COVERED IN THIS VIDEO AI marketing tools for entrepreneurs ● How to create your marketing big idea ● Messaging and positioning frameworks ● How to fix your funnel ● Improving your offers and conversions ● Understanding customer psychology ● Copywriting systems for small businesses ● Marketing frameworks for coaches, consultants, and local businesses ● Digital marketing strategies for 2025 ● How to scale with AI-powered marketing ABOUT CHRIS MOORE Chris Moore is the founder and CEO of Pocket Marketer™, CEO of Dealmaker Wealth Society, bestselling author, investor, and one of the top experts in Consulting For Equity and small-business acquisitions. Chris has helped build multiple companies to INC 5000 awards, coached thousands of entrepreneurs, and developed AI systems that simplify marketing and dealmaking.