Sharn Rayner's New Monograph REVEALED at Symposium скачать в хорошем качестве

Sharn Rayner's New Monograph REVEALED at Symposium

In this episode, Keith interviews Sharn Rayner, a New Zealand-based author and maestro coach, who discusses her newly released monograph, 'The Promise Framework: A Guide to Communicating and Delivering Customer Value.' Sharn explains the core idea that customers buy outcomes, not features, and delves into her framework, which helps leaders demonstrate measurable value. The conversation covers why she wrote the monograph, who it is for, and the successful application of the framework in real-world examples, including a detailed case study of a client named Arlo. Key elements such as purpose, results, outcomes, magnifiers, indicators, storytelling, and engagement are explained in detail, providing practical steps for leaders and coaches to implement the Promise Framework in their organizations. Timestamps: 00:00 Introduction to Sharn Rayner and Her New Monograph 00:56 The Big Idea Behind the Promise Framework 02:25 Real-Life Examples and Applications 04:03 Breaking Down the Promise Framework 04:16 Purpose: Defining Customer Value 06:10 Results: Measuring Success 08:04 Outcomes: Setting Metrics for Success 10:30 Magnifiers: Proving Credibility 12:44 Indicators: Tracking Real-Time Progress 14:49 Storytelling: Making Results Memorable 17:25 Engagement: Embedding the Promise Framework 19:26 Implementing the Promise Framework 21:51 Target Audience and Practical Advice 22:43 Overcoming Resistance and Achieving Results 24:31 Conclusion and Contact Information