Turn Your Passion into a Thriving Business: The Pivot That Built a Cookie Empire with Annette Conrad скачать в хорошем качестве

Turn Your Passion into a Thriving Business: The Pivot That Built a Cookie Empire with Annette Conrad

Turning a Creative Side Hustle into a National Brand. In this episode of Uncopyable Women in Business, Kay Miller talks with Annette Conrad, founder of Edible Impressions, about leaving a 24-year corporate career, building a purpose-driven brand, and transforming passion into a sustainable business through patience, relationships, and client experience. After more than two decades in corporate event planning, Annette Conrad made a bold leap from a secure 24-year career into entrepreneurship, transforming her creative side hustle into Edible Impressions, a nationally recognized brand known for custom, story-driven cookies that elevate events and corporate experiences. In this episode of Uncopyable Women in Business, Annette shares how her background in event management shaped her business philosophy, from prioritizing client relationships and experience to choosing quality over quantity. She opens up about the courage required to walk away from a long-standing career, the patience needed to grow organically, and why generosity, persistence, and consistency matter more than overnight success. This conversation explores knowing when to pivot, learning to say no, and how focusing on your “moose”—your ideal client—can turn a passion project into a profitable and sustainable company. Annette’s story is a masterclass in building a business with heart, intention, and longevity, where every detail—and every cookie—tells a meaningful story. About Annette Conrad Annette Conrad brings more than 24 years of expertise in corporate event planning and brand experience design to her work as founder of Edible Impressions. Known for her creativity, precision, and deep empathy for time-pressed professionals, Annette transforms cookies into powerful branding tools that create connection and leave lasting impressions. Through her meticulous attention to detail and relationship-first approach, Annette helps clients elevate their events, celebrate their brands, and tell memorable stories—one beautifully crafted cookie at a time. Website: https://www.edibleimpressions.net/ Instagram:   / edibleimpressions   Facebook: https://web.facebook.com/edibleimpres... #WomenInBusiness #WomenEntrepreneurs #CreativeEntrepreneur #SideHustleToBusiness #PurposeDrivenBusiness #EventMarketing #BrandExperience #WomenFounders #SmallBusinessSuccess #EntrepreneurJourney #UncopyableWomen