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Sital Banerjee, Global Head of Media, Philips interviewed at IAA Business Lunch.

For more details and videos visit Net Communities blog: http://www.netcommunities.com/blog Sital Banerjee, Senior Director, Global Head of Media at Philips discusses how media has changed, followed by a Q&A session. An Introduction is provided by Martin Heath Cooper VP Commerical Development UK, Ireland & IAS EMEA of Discovery Networks In late 2006 Sital Banerjee joined Philips in the Netherlands to manage their global media requirements. Sital's overall objective is to make more effective and efficient connections with consumers in today's dynamic media world. During the past years he has steered Philips' media presence positively - building up a strong network of internal experts and working together with able agency as well as media owner partners in bringing ideas to life. Apart from steering media for Philips globally, his role has grown further to encompass Search and Campaign Effectiveness management - both creative and media.