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In this deeply moving episode of UrbanEbb, host Rico Figliolini sits down with Katherine Lafourcade, Executive Director of the French-American Chamber of Commerce Atlanta, to talk about life, leadership, and the power of giving back. Katherine shares her unexpected journey from Europe to Georgia, her role in connecting French businesses to Atlanta’s thriving innovation scene, and a powerful personal story of her son Theo's battle with leukemia that inspired her mission to promote blood donation. With candor, insight, and heart, this conversation reminds us of the value of community—and how even a small act, like donating blood, can change lives. Resources: French-American Chamber of Commerce – Atlanta: https://www.facc-atlanta.com Blood Drive Registration (June 14, 2025): https://www.facc-atlanta.com/events/u... American Red Cross: https://www.redcrossblood.org Takeaways: Why the French-American Chamber of Commerce relocated to Curiosity Lab in Peachtree Corners How Katherine transitioned from a global business background to nonprofit leadership The life-threatening diagnosis that changed everything for her family How her son Theo’s recovery from leukemia — and over 50 blood transfusions — inspired her to launch a community blood drive initiative Why World Blood Donor Day (June 14, 2025) is a meaningful opportunity for new and returning donors What it takes to host a Red Cross blood drive — and how you can help -How giving blood could save up to three lives in under 15 minutes Timestamp: 00:01:42 – Why the French-American Chamber relocated to Peachtree Corners 00:02:14 – Katherine’s transatlantic journey from England to France, Switzerland, and Georgia 00:06:02 – The chamber’s mission: helping French businesses land and grow in the U.S. 00:07:38 – Why French, British, and Irish nationals were banned from donating blood until 2023 00:10:01 – Katherine shares her son Theo’s leukemia diagnosis and critical care experience 00:13:03 – The severity of Theo’s condition and the ECMO machine that saved his life 00:16:00 – The frustration of being unable to donate blood as a parent 00:20:19 – The family’s move to the U.S. and continued treatment during COVID 00:21:44 – Theo’s dream of becoming a pediatric oncologist 00:22:21 – Launching local blood drives and how to get involved 00:24:09 – What it’s really like to donate blood: time, process, and tracking where it goes 00:28:05 – Tracking donations via the Red Cross app and building a culture of giving 00:29:19 – Where to sign up and what to expect on June 14, 2025