EP 90 - Former-CEO Turned VC Explains How to Tell If Your Startup Is Nice-To-Have or Must-Have скачать в хорошем качестве

EP 90 - Former-CEO Turned VC Explains How to Tell If Your Startup Is Nice-To-Have or Must-Have

Too many founders don’t fail because the product is “bad.” They fail because they mistake polite interest for real demand. In this episode of #StartupsUnedited, I sit down with Ellen Rubin, Operating Partner at Glasswing Ventures - multi-time founder (CloudSwitch → Verizon, ClearSky Data → AWS) and former marketing Netezza leader - to break down the hardest transition in startups: ➡️ “Nice-to-have” → “Must-have” …and how to prove it before you waste years building. What you’ll learn (no fluff): How to tell if strangers, not just your network, actually want what you’re building Why “That makes sense” is the most dangerous feedback a founder can hear The real question founders avoid: are customers actually in pain right now? The uncomfortable test: can anyone besides the founder sell it? Time-to-value in enterprise - why you must show real value in the first 5 minutes Pricing traps: why cheap revenue creates false positives and poisons roadmaps What VCs actually look for now: velocity to revenue + workflow stickiness (not “cool AI”) Why vertical AI and end-to-end workflow ownership is where the next giants are built If you’re building B2B, enterprise, AI-native, vertical AI, or infrastructure, this is a masterclass in signal vs. noise. 👇 Drop a comment: What’s the clearest must-have signal you’ve seen - or missed - as a founder? Subscribe for more real founder/operator conversations: #StartupsUnedited #StartupAdvice #B2B #VentureCapital #CustomerDiscovery #Founders #AIStartups #EnterpriseSales #ProductMarketFit #GoToMarket #GlasswingVentures