AI, Filmmaking & Storytelling | Phil Beastall скачать в хорошем качестве

AI, Filmmaking & Storytelling | Phil Beastall

In this episode of What Is Missing in Marketing Today, I sit down with Phil Beastall — filmmaker and director behind Love Is a Gift and the Lewis Capaldi Someone You Loved music video. We dive deep into how emotion, authenticity, and storytelling still outperform algorithms — even in the age of AI. 🎙️ In this episode: Phil’s journey from the creative industry into video production The making of Love Is a Gift — a £50 film that reached over 50 million viewers Directing Lewis Capaldi’s Someone You Loved and shaping its emotional impact How to create emotionally resonant content that cuts through AI noise Balancing data, creativity, and human connection in modern marketing Lessons from viral campaigns and how to stay authentic at scale Why forgiveness over permission matters when capturing real emotion on camera What the future of storytelling and video marketing looks like in 2025 If you’re a marketer, creative, or filmmaker, this episode will remind you what’s truly missing in marketing today — heart, story, and purpose. 🎧 The full episode is live now! 👉 Subscribe for weekly conversations on creativity, storytelling, and marketing that actually connect. 0:00 – 0:32 Intro – Welcome to What Is Missing in Marketing Today and introducing filmmaker Phil Beastall 0:33 – 3:05 Creative Beginnings – Phil’s journey into the creative industry and first steps in video production 3:06 – 5:18 Finding Emotion – Why storytelling and human truth became central to his work 5:19 – 8:42 Love Is a Gift – The £50 short film that touched 50 million viewers 8:43 – 11:26 Going Viral – How one heartfelt story changed his career overnight 11:27 – 14:09 Media Buzz – ITV, This Morning, GMB and the impact of global attention 14:10 – 17:02 Someone You Loved – Directing Lewis Capaldi’s hit video and capturing real emotion 17:03 – 19:55 Creative Collaboration – Working with artists and translating emotion into visuals 19:56 – 23:14 The Power of Emotion – Filming authentic human moments that resonate 23:15 – 26:47 AI & Filmmaking – How technology is shaping creative storytelling 26:48 – 30:06 Authenticity in the AI Era – Why real stories still cut through automation 30:07 – 33:24 Evolving Trends – Adapting to shifting media and audience behavior 33:25 – 36:42 Challenges & Mindset – Staying grounded and consistent as a creative 36:43 – 40:01 Lessons Learned – Building resilience and learning from setbacks 40:02 – 44:09 Advice for Creatives – Finding your niche and trusting your instincts 44:10 – 48:17 The Future of Storytelling – Where filmmaking and marketing are heading next 48:18 – 52:38 What’s Missing in Marketing Today – Emotion, empathy, and authenticity 52:39 – 54:00 Outro – Final reflections and closing thoughts #WhatIsMissingInMarketingToday #PhilBeastall #VideoMarketing #Storytelling #LoveIsAGift #LewisCapaldi #Filmmaking #CreativeIndustry #AIandCreativity #MarketingPodcast