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Can a simple idea during motherhood turn into a real business? In this episode of The Good Enough Mompreneur Podcast, host Angela Masciulli sits down with Kelsey Garlock, founder of Movemama Apparel, a breastfeeding clothing brand designed to help moms feel confident and comfortable while nursing. Kelsey shares how her own breastfeeding challenges inspired a product idea that eventually became a successful product-based business built around motherhood and family life. Instead of chasing fast growth or hustle culture, Kelsey chose a slower path — building her brand while raising her children and listening closely to the needs of the moms she serves. If you're a mom entrepreneur, or you've ever wondered if your idea could become a business, this episode will inspire you to think differently about what's possible. In This Episode You'll Learn • How to turn a personal problem into a business idea • Why slow business growth can be a powerful strategy • How listening to your customers shapes better products • What it looks like to build a business while raising kids • How small ideas can grow into meaningful impact Connect with Kelsey Movemama Apparel https://movemamaapparel.com Instagram / movemamaapparel Continue the Conversation with Angela If you're building a business alongside motherhood and want support and encouragement along the way, connect with Angela. https://mombusinesscoach.com Reflection Question What everyday frustration in your life might actually be pointing you toward an idea worth exploring? YouTube Timestamps 00:00 Introduction 01:20 Meet Kelsey Garlock and Movemama Apparel 03:00 Breastfeeding challenges and the idea for Movemama 06:10 Turning an idea into a product 09:00 Using past experience to start a business 12:00 Starting with limited money 15:00 Growing a business while raising kids 18:30 Resisting hustle culture as a mom entrepreneur 20:00 Listening to customers and building community 23:00 Confidence in motherhood and entrepreneurship 26:00 How small ideas can impact thousands of moms 28:00 Building a loyal community online 29:30 Advice for moms in the messy middle 31:00 Where to connect with Kelsey 33:00 Closing thoughts