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This week on the Life in HD Podcast, the Property Bruhz sit down with Ian Jackson (@itsianj) — founder, owner, and CEO of @ordinaryodds — to unpack the journey behind one of the most impactful creative brands to come out of the culture. What started as an idea in 2016 has grown into a full-blown movement, partnering with global brands like Red Bull and the NBA, while still collaborating with hometown staples like @sublimedoughnuts. From bold campaigns to the iconic Industry Sneaker Ball, Ordinary Odds has proven it’s more than apparel — it’s a platform. At its core, Ordinary Odds exists to normalize creative entrepreneurship, creating paid opportunities for designers, writers, photographers, and producers who bring powerful stories to life. Ian breaks down how community, consistency, and purpose have been the driving forces behind the brand’s growth. In this episode, we go deeper into: • Ian’s early journey and mindset • His time during the Forex movement and lessons learned • Building a brand with intention, not just hype • Collaborating with major corporations while staying rooted in community • Why purpose-driven brands are the future This is a must-watch conversation for creatives, entrepreneurs, and anyone building something bigger than themselves. 🎥 Watch the full episode now on the Life in HD Podcast channel. Be sure to like, comment, and subscribe for more conversations with culture-shapers, founders, and visionaries. #LifeInHD #PropertyBruhz #OrdinaryOdds #IanJackson #CreativeEntrepreneur #BrandBuilding #StreetwearCulture #PurposeDriven #Entrepreneurship #CreativeCommunity