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[Success is often about adding more. But for the McDonald brothers, it was about taking everything away. In 1948, they did the unthinkable: they closed their thriving BBQ business, fired their staff, and deleted 90% of their menu. This is the untold story of how a "boring" 9-item menu and a 15-cent hamburger built a global empire. In this deep-dive documentary, we explore the forgotten engineering and psychological tactics that transformed a small California burger stand into a billion-dollar blueprint: Why the original 25-item menu was actually a disaster. The Tennis Court Blueprint: How a chalk drawing on a tennis court revolutionized the kitchen forever. The 15-Cent Math: The secret reason why a 15-cent burger was the "magic number" for American families. Ray Kroc’s Obsession: Why he fought against the Filet-O-Fish and the Big Mac to keep the menu "boring." The Science of the Bun: How sugar and chemistry created the world’s first "engineered" snack. From the invention of the McNugget to the secret of the dehydrated onion, we go behind the counter to see how McDonald’s mastered the art of "Predictability" in an unpredictable world. 0:00 - The Gamble That Changed History 2:15 - The 1940 BBQ Disaster 5:30 - The Tennis Court Experiment 10:45 - The Birth of the "Boring" Nine 15:20 - Ray Kroc and the Religion of Consistency 22:10 - The War Against New Menu Items 30:45 - Engineering the Perfect French Fry 38:15 - Why "Boring" Always Wins If you love deep dives into business history and the stories behind world-famous brands, make sure to: ✅ Subscribe for more documentaries. 🔔 Turn on notifications so you never miss a story. 💬 Comment below: What was your favorite "Original Nine" item? Or do you remember the first time you had a 15-cent burger? #McDonalds #BusinessHistory #FastFoodHistory #RayKroc #Documentary #FoodEngineering #TheOriginalMenu #Entrepreneurship #SuccessStory #BoringHistory #USHistory #SleepStories #InsomniaRelief #CalmHistory #BoringUSHistory"